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You have come to the right place to find GREAT solutions to your auto business challenges!
Odenza Group is a full-service Travel Incentive company, who will work with you to drive the sales and people performance to deliver the results you need to be successful!
Travel Incentive Promotions,
specifically tailored to the
Automotive Industry.
motivates like
travel!
At Odenza we pride ourselves on flexibility, custom solutions and accountability. We offer the whole package, have a professional team of expert marketing and travel consultants who deliver results across many market sectors Case studies
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Buying trends indicate roughly 1% of consumers are in the market to buy a new car at any given time. | |
| Auto dealers are increasingly operating in one of the most competitive selling environments…ever. Not only are brand names battling it out, there are fundamental category shifts as well. Look at the growth in SUV’s, particularly the hybrids. Mums no longer see the mini-van as their only alternative to safely driving the kids, the dog and all the equipment around! | ||
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Prudent dealers are looking for ways to cut costs, to hold onto loyal customers and fight the expectation that 0% financing is a consumer 'right'. | |
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Looking at auto industry research for 2003 and 2002, statistics show that the average cost of incentives, across all domestic auto models was in the $2500.00 range – compared to the average of $1800.00 for 2002. That is an increase of 38%! |
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Experience on the showroom floor also shows that customers have come to expect this level of incentive… and will shop around for the best deal! | |
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North American consumers are managing the highest personal debt loading ever. One of the first things to go on the back burner or to get scaled back is the Personal or Family Vacation. |
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