Want to give your salespeople a closing tool for those customers that need an extra incentive to buy? Hundreds of automobile dealers use travel incentives as an effective means of closing the deal.”

Manufacturer incentives - mainly financing deals and cash-back offers - have historically influenced customers to close the deal because the automakers appear to be putting up to $2,500 on the hood. This once innovative incentive has lost its power and consumers are shopping on line to find the best value before they visit the lot! North American consumers are managing the highest personal debt loading ever. Large purchase delays other commitments and the first to go is the Personal or Family Vacation. Offer them a vacation incentive, and you just became their hero!

Vacation travel has a perceived value far ahead of the cost to the dealer. The purchase of a new vehicle does not have to mean that vacations are on hold! The following travel incentives have been very successfully used as deal closers:

Odenza’s Sports Package

The Ocean Adventure 4 day/3 night cruise

The Family Fun Plus Vacation
– a drive and stay promotion that inviter the recipient to really enjoy driving their new vehicle to one of over 500 choice destinations!

Perceptive GM's are taking a more upbeat approach on the industry's challenges. By stimulating consumers with travel incentives the dealer not only adds appeal to the vehicle but also offers “dollar value” to the deal itself.

HYUNDAI TESTIMONIAL In today’s competitive car market you need to set yourself apart. This year I have been using Odenza Marketing group incentives. It creates a great atmosphere when you can give back to your customer. We have achieved #1 status for sales customer satisfaction in Canada. Odenza comes highly recommended from the sales staff at Hyundai. Dwayne Nelson /DN/ General Sales Manager Hyundai Dealership