|
Keeping loyal customers and loyal employees makes sense all the way to the bottom line!
 |
Gaining a competitive advantage and securing the customer’s purchase of your product in the first place is an expensive investment in perseverance. |
Additionally, finding and keeping quality and motivated employees in today’s workforce is an on-going challenge. Losing a customer or a staff member costs…big time!
Travel Incentives have a huge perceived value advantage over cash or goodies. They have real trophy value and shelf life to the travel user and reflect positively on their sponsor, brand or employer. They extend their value outside the actual awardees to family members and colleagues. Cash has poor Motivational Power as it is almost always viewed as a part of ‘normal compensation’, an entitlement that is due the employee regardless of performance. Once this pattern of reward is established, it becomes difficult to change or terminate.
The value of every dollar committed to travel incentives far outreaches the actual dollar cost, precisely because of its perceived value, the luxury status that it enjoys and the real discounts made available by the travel industry. Seasonal spikes, new product launches and advertising campaigns benefit directly from the addition of a travel incentive layer.
Because of the infinite flexibility of travel ‘packages’, a simple business strategy allows for goals to be set by each corporate participant, or to be attached to each featured product. In this way, brand identity and its competitive edge can be embraced by a travel promotion aimed at the consumer. |
 |
You can't buy performance nearly as well as you can motivate it.
Dedicate 3-5% of yearly compensation to travel incentives and yield the
same gains that 15% of compensation in cash rewards would produce. This amounts to a 3-fold increase in spending to achieve the same results*
*Drawn from "People, Performance and Pay", American Productivity Center and American Compensation Association
Point to Point Destinations
A profitability improvement experience.
“The team here at Point to Point Destinations would like to acknowledge the outstanding service levels that we have enjoyed with Odenza in connection to our incentive programs. Our expectations with regard to response from our target market and the measurable increase in business, was clearly driven by Odenza’s performance on the project.
You may be aware that a substantial percentage of our business growth comes from referrals and word of mouth advertising. Our customers having a happy travel experience are absolutely vital to achieving our growth goals. The fact that you have a dedicated group of travel consultants who take care of all the details, is what our customers are saying made them happy. The print materials that you supply as part of the program are extremely beneficial too!
We look forward to expanding our relationship with you in the future.”
V. Lewis
