Increasing sales - relationship marketing at its most challenging!

Good Salesmanship in the 21st century requires daring, imagination and customer centered energy, together with innovation and effective delivery of incentives.

According to The Incentive Federation, North American business spends in excess of $25 billion a year on motivating performance, up from 26% to 32% of all USA companies. The bulk of this investment, 64% was used by companies as rewards for their sales management, internal/outside sales forces, their dealers and distributors.

Whether your business is in growth mode, protecting its market share or looking for short-term differentiation from the competition next door, incentives have become an everyday business investment. The demand for best Return On Investment on an incentive program has become a Corporate America imperative.

Higher Perceived Value
Travel incentives have proven over and over again to give significantly higher perceived value and therefore make better use of reward budgets. Fortune 500 companies use travel with every material audience in their business, from shareholders, to employees and the end user of their products, the consumer.

Business Smarts begin with building a Program!

With the single objective of growing your sales, Odenza has a proven track record in designing strategic solutions at any level in your business. Our Travel Incentive programs marshal a number of processes:

• Defining the business objective/challenge

• Setting performance goals – making sure that employees know the corporate objectives

• Determining program participation levels

• Defining program measures and performance metrics

• Selecting awards for best use of corporate budgets as well as perceived value

• Communications strategies for the business objectives

• Support from Odenza’s unique Promotions First Toolkit

• Full redemption support for the travel vacation user