The goals of every business are the same. Better return on investment, increased sales, increased market share, greater net income per employee, and lower costs— the list goes on.

But how do you get there? ...The answer is People!

People are the critical factor on the customer side and the employee side of the relationship.

When you motivate, recognize and reward, you create the positive behaviors that drive your business.

Its true for most business categories that 80% of success is derived from 20% of the people – it follows that the greatest potential for improved performance lies in the ‘middle’ 50%. Getting their attention, motivation and participation is critical to growth.

According to The Loyalty Effect 1, by Frederick Reichheld, a 5% increase in customer retention can increase lifetime profits from a customer by 75 percent; reason enough to consider motivating the people who service your customers — your employees, as well as investing in the employees of your customers. This process involves a number of strategies.

Odenza has experience working with a number of situations, sizes of business and variety of challenges. Employee Motivation programs are particularly effective in multi-location or franchisee businesses, where the sales targets, number of employees and potential for growth is somewhat location dependant.

Incentive Travel programs deliver ROI to the participating business like no other!

Travel has a significantly greater perceived value, trophy value and ‘shelf-life’ to the end user, as they anticipate, travel and share the memories with colleagues and friends. The cost effectiveness and residual value to the participating business of Vacation travel as an incentive will reflect directly on the bottom line.

BC Lottery Corporation

An effective employee motivation program.

Customer Challenge
BC Lottery Corporation, a Canadian crown corporation, markets its lottery products through a private sector network of over 2650 retail locations. Joseph Crivici of BCLC, needed a program to improve sales performance in their retail group.

"The introduction of a travel program proved to be a much needed motivational tool. It not only increased sales and participation from retailers but also created excitement."
J. Crivici

Results at a Glance

• $3 Million increase in sales
• 90% qualification for rewards
• Program running successfully for 2 years.