Research and Development budgets have shown substantial increases in a challenging economy. The ability to innovate has never been more challenging. Brand dominance is no longer a given. The purchase decision maker is shifting in many industries and across many product types. Stereotypes are broken across the board. The North American Baby Boomer segment is the biggest demographic ever, and their trends are not always predictable. Those businesses that understand the value of listening to their markets and who take the time to establish and maintain meaningful relationships with their customer base are ahead of the game.
The point-of-difference strategy begins with your brand and its resonance with its market. From there on, the challenge is to continue to invest in that difference and win the turf wars. Every time your customer knows about and feels their loyalty to your brand, you know your market share is more secure. When your promotions plan is already loaded with multiple annual promotions, there is a clear need for differentiation, even among your loyal buyers. So what does your customer deserve? Simply put…only the very best, most relevant, memorable and valuable reminder of why they were smart to choose your product in the first place. Travel incentives have perceived value like no other. Travel incentives can be used to motivate your sales force, energize your employees, focus promotions investment and create a whole lot of brand buzz. Their very flexibility allows for new product introduction as well. What a way to stand out in a crowded industry sector, demand attention for a new launch or reinforce brand loyalty! Hyundai Dealers A point of difference...  “In today’s competitive car market you need to set yourself apart.
Odenza’s Super Sports vacation incentive program helped us stand out from other
Hyundai dealers, increased floor traffic and was a great closing tool.
At the same time, we achieved #1 status for sales customer satisfaction in Canada!
Odenza comes highly recommended by the sales staff at Hyundai” RG Horn Advertising A point of difference … “Whenever we need a travel incentive package, Odenza is the first place we call and you always respond with class and a great attitude. The printed material for our agency customers not only looks great but they’re a breeze for our client’s sales team to use. It’s not just the sales results that we get; it’s also the integrity of your company that matters to us. If you say you’ll do something, no matter how small, then it’s done. No excuses, no delays. Let me tell you how nice it is to work with a group of people who still believe in the ageless adage “to treat your customer just as you would like to be treated. Nice job.” Northwest Resorts A point of difference … “We are so pleased to offer our tour guests a brand new premium like the Super Sports Package. For years we have used travel land and air/land combination certificates and it is a refreshing change to see a great new premium for our “sports minded” tour guests. Our marketing agents have experienced an increase in tour booking activity since the introduction of this program. It was also great timing as our Puget Sound Area consumers start getting “Baseball Fever!” We look forward to a continued relationship with you and your company. It has been a pleasure working with you and I would recommend your company to anyone in our vacation ownership industry.” |
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INCREASE SALES |
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MOTIVATE EMPLOYEES |
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REWARD
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