The most successful incentive investment occurs when the business strategy is clear about its customer goals. Incentive strategies and techniques can fit any business and motivate any customer. In the USA alone, over $4.5 billion a year is spent by business in Consumer incentive promotions.

The phenomenal rise in the use of the Internet, consumer confidence in on-line shopping and the challenge to brand identity that comes with the electronic age, all make for difficulties in sustaining brand loyalty. Research shows that while loyal customers may be tempted by a short-time promotion, they are often reaffirming their brand loyalty and will come back with added attachment.

The business that understands the bottom line benefit in investing to retain that loyalty will be far less threatened by their competition.

Travel Incentives

So, how to align customer loyalty with the obvious cost to the business? Its called Travel Incentives. Travel incentives have a luxury perception that stretches the dollars invested while giving a sense of reward often in excess of the real cost to the sponsoring business.

Repeat business is less expensive to attain than finding a new customer. Yet these same customers are easily turned off by repetition. Travel Incentives, by their very nature are flexible, can include others in addition to the primary purchaser and have a very high Trophy Value.