Advertising and Business
It’s no secret that if you own your own business, advertising is essential. Advertising creates awareness for both your business and your customers. Your company benefits from advertising because it helps get your company name out there; it’s a vital part of any marketing strategy. Customers will see your ads and this will stimulate some curiosity. Without advertising, traffic flow in any and every store would be stagnant.
Customers also benefit from advertisements, even though people always complain about how annoying they can be. Advertisements help create awareness among customers, educating them as to what their options are when buying something they need. Therefore, it’s important to include all necessary information in your ads. That being said, it’s important to remember advertising by itself may not be enough. You also have to know how to effectively advertise.
Effective ad ideas include things like appealing to the customer’s emotions, knowing your audience, including all the important information about the product, making the ad eye-catching, etc. This can be tricky. Essentially, your ad ideas need to motivate your customers to walk into your store.
One exciting thing to feature on advertisements is a travel incentive. These help your ads stand out (because customers will only look at an ad for a second) from the competition. They’re a gift-with-purchase, a freebie, and if you effectively promote this travel incentive, customers won’t be able to resist the offer.
A Great Advertising Idea
A travel incentive is a complimentary vacation you reward your customers with when they choose you over your competitors. It’s great to include in your advertisements. This is because travel incentives not only reward your customers, but they also positively promote your business. The offer looks great on any advertisement and gives your customers a reason to talk about your business with their friends and family. Word of mouth is the best way to get new customers as people trust their friends and family for referrals. Imagine them sitting around and mentioning that they’re going on a complimentary vacation just because they bought something from your store. It’s a great offer, but as you might imagine, hard to start by yourself.
Travel incentives are very effective at increasing traffic flow and sales to your store. However, just like designing an effective ad and marketing strategy, planning a travel incentive isn’t easy. Think about how much planning you do for your own vacations. Now, imagine doing that for every one of your customers. That’s a lot of work, right? This is why it’s a good idea to outsource with a company like Odenza Marketing Group. Their team will work with you every step of the way to help make your special promotion a success.
If you think this offer and company sound too good to be true, just ask Sammy Karaja, the owner of Borealis Diamonds in Alberta, Canada. Karaja decided to collaborate with Odenza Marketing Group to plan a jewelry store promotion and offer a travel incentive. The sales and in-store traffic that this jewelry store promotion brought Borealis Diamonds were much higher than average for the store.
Borealis Diamonds cares about their customers as they offer some great services including jewelry repair, custom designing, watch repair, and engraving. Their products are also amazing as they sell Canadian diamonds, brand name watches, gemstones, gold/silver jewelry, and are an exclusive retailer of Simon G. Best of all, if you’re working with a budget, they offer some amazing clearance items, in addition to their regular priced items. This is regularly featured in their advertisements as part of their marketing strategy. However, they were still having some problems generating awareness for their store. This changed when Odenza Marketing Group helped Karaja come up with an amazing travel incentive for Borealis Diamonds.
The Jewelry Store Promotion
When they started offering the Odenza travel incentives, their offer was simple. During the jewelry store promotion, every customer that spent $2,000 or more would receive a free trip to either Las Vegas or Mexico. There was also a raffle featuring one of the trips as a reward at their other store location. This jewelry store promotion generated a lot of excitement among their customers.
What made this jewelry store promotion so effective wasn’t just how amazing the offer was, but also how it was advertised. Borealis Diamonds and the Odenza Marketing Group advertised this special promotion on various radio stations and in newspapers, as well as on posters they hung up on their store windows. Karaja knew the newspaper advertisements were effective because he saw many customers walk into his store holding the newspaper ad in their hands.
The posters were effective because as people walked by the store, these ad ideas really grabbed some attention. They really helped to create awareness for Borealis Diamonds. Most customers that walked in said they had no idea Borealis Diamonds was there until they saw their eye-catching ads featuring the travel incentive. When talking about the special offer, Karaja said, “It’s very strange, we’re in the middle of downtown and people drive by every day, but they don’t even notice that we’re here. Giving out tripsfor 2 to Vegas or Mexico is something really big and people actually talk about it.” The jewelry store promotion was also advertised by word of mouthas many people came in because of referrals from friends and family.
Finally, if customers were unsure whether they wanted to take advantage of the offer, Odenza gave Karaja and his employees “Be-Back” cards. These cards featured all the important information about the travel incentives on them. If customers were on the fence about buying jewelry from Borealis, they were given these cards. It gave customers the opportunity to think about the offer, cutting some of the pressure on them. What was also great, was that they usually came back after receiving these cards.