How to Boost Holiday Sales
For many families, Black Friday shopping has become a holiday tradition. The day after Thanksgiving remains a big sales day for retailers, but is the hype starting to fade? The rise popularity of “Small Business Saturday” and “Cyber Monday” has led to a dip in Black Friday participation.
However, there’s hope. December is typically the period in which shoppers seek out the best deals on shopping. The challenge many retailers face is how they will differentiate their promotions from their competitors. Odenza is not only helping retailers this year to ensure their end-of-year sales are strong, but also providing them with incentive solutions for their new year promotions to ensure it starts off with a bang.
So what are the next steps to attract more customers to your store?
Here are some easy-to-implement ideas for promoting your business this winter:
1. Run a GET OUT OF THE COLD SALE – themed for winter. Offer your customers a Caribbean Cruise for 2 or a 7 Night Resort Getaway at a tropical location.
2. Run a SHARE THE WARMTH PROMOTION – our travel incentives are all good for 2 people. Your customer can share a wonderful vacation experience with a loved one, just by doing business with you.
3. Give your customers WINTER THANK YOU REWARDS. Our Sports and Entertainment product gives access to thousands of events online. NFL, NBA, NHL, Major Concerts, Broadway Shows, and more. The goal here is to reward shoppers who meet a certain purchase requirement with two event tickets.
Click here to see more sales-boosting ideas.
Christmas is just around the corner, so you still have an opportunity to get ahead of your competition and grab market share.
Some of the biggest shopping days during the holiday season tend to include:
- Black Friday
- Super Saturday (the last Saturday before Christmas)
- December 21 through to December 23
- Christmas Eve
- December 26 – Boxing Day
It’s important to keep these minds in date as you enter into the Holiday Season, as well as the following tips:
Understand annual activity patterns. Since the busiest days create the greatest opportunities to make sales, be sure to optimize your staffing and inventory, with special emphasis on top traffic dates.
Reconsider Thanksgiving Day. Research by ShopperTrak shows that opening on this holiday only impacts the distribution of traffic, not the overall volume of traffic. It also negatively impacts staff morale, which is why a number of big retailers remain closed on Thanksgiving.
Don’t overreact to perceived trends. There’s usually a reason for daily ebbs and flows in the amount of traffic in the store, like the weather or car traffic. Outline a well-reasoned game plan ahead of the holiday season and stick with it.
