HVAC Business Increases Sales with Vegas and Cruise Purchase Incentives
It’s a well-known fact that even the best companies have slow business periods. For example, retail stores near touristy spots are very busy during the summer months or any time that kids have time off during the school year. This is especially true for establishments like museums. When kids are out of school, families have plenty of time to visit local museums in the area for a day. However, when the tourists leave, so do the profits. Sure, there’s the occasional field trip but museums and vacation spots turn into a no man’s land during the school year. So, it’s important to develop marketing strategies to deal with those slow business periods.
Hunter Heat and Air
John Shirley is the owner of Hunter Heat and Air, a retail store that sells air conditioning and heating units throughout Oklahoma and Texas. When John’s business began to slow down in March, what marketing strategy did he come up with to help his business during this traffic drought?
Shirley decided that Hunter Heat and Air would offer a travel incentive to customers who bought a higher-end or mid-level product. His customers choose between a either Vegas getaway or a Galveston cruise vacation for two.
The Benefits of a Travel Incentive
Travel incentives are a wonderful reward for your customers as they are complimentary vacations. So, customers are offered a special prize because they choose your company’s products over the competition. These getaway offers help to create a sense of urgency which results in deals closing faster. Offering a travel certificate is a great marketing strategy because it rewards both your customers and your business. Your customers get something extra for their money and you get to expand your clientele. Customers will have a lot of great things to say to their friends and family when talking about your business and this special prize. This is very important as word of mouth is one of the most effective marketing strategies.
You’ve sent your customers on a vacation that allows them to make memories with their loved ones that they’ll have for years to come. Who wouldn’t want to brag about such an amazing offer?
It’s true that travel certificates are one of the best rewards you can offer your customers, as you’ll both benefit from it. However, planning this offer is easier said than done. Think about how much work goes into planning your own vacations. Can you imagine doing that for each of your customers? Shirley understood this and decided to hire Odenza Marketing Group to help him with this strategy.
The Travel Incentive Offer
How did Shirley and Hunter Heat and Air employees fare when they worked with Odenza? Shirley stated that compared to last year, the company saw a 10% increase in sales. This offer also encouraged customers to buy higher-end or more expensive products while simultaneously creating a sense of urgency. Additionally, using these incentives help to create staff excitement and employee enthusiasm. The travel certificates increased sales immensely during the slow traffic month of March and Odenza Marketing Group helped make this entire process a breeze.
How Does Odenza Marketing Group Do It?
Odenza Marketing Group exponentially increased Hunter Heat and Air’s profits during their slow business period, and they can do the same for your business!
Odenza’s goal is to make your special promotion is a success. They understand that, like planning a vacation, it’s impossible to do everything by yourself. So, they’ve assembled a great team of professionals that excel in travel, marketing, and sales. Just ask Concordia University, who named Odenza Marketing Group the number one travel incentives company in North America.
Odenza’s marketing and sales teams have repeatedly won prestigious awards due to their great work and devotion to their customers and clients. Their sales team is a three-time recipient of Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence. Their marketing department has won three prestigious awards from the International Association of Printing House Craftsmen. Odenza also houses a full service travel agency comprised of experienced travel agents. These certified travel agents work with your customers every step of the way to plan their vacation down to the very last detail.
If their successful team doesn’t convince you, then how about the special discounts with airlines, hotels, etc., that Odenza has access to? These discounts help make this offer more affordable. What also helps diminish some of the costs are the destination options Odenza offers. There are many destinations to choose from like Mexico, Disneyland, Vegas, Miami, Orlando and more.
Next time you find yourself confronting a slow season head-on, contact Odenza Marketing Group to spice up your advertising, generate sales and staff enthusiasm, and get more referrals and new business.