Morningside Nissan finds themselves at the
top of their class within their first month of
featuring a free Vegas trip with every vehicle
purchase.
Morningside Nissan
Q&A with Joe Kirkland, General Manager of
Morningside Nissan in Scarborough, ON
Key Challenges
What was your
main reason for using our travel incentives?
"I’ve ran a promotion before featuring free
Vegas vacation incentives with a different company.
I liked what Odenza’s travel certificates offered
as opposed to the other company because from a
consumer standpoint, it is more appealing. It has
the roundtrip airfare, and the 2 nights of
accommodations. In the car industry, word gets
around pretty quick if something is a gimmick. So I
was looking for something that would give my
customers real added value."
Implementation
How did you
implement travel incentives into your program?
"We had three to four media pages a week in
the paper featuring the vacation incentives. We
also had a giant banner outside and window stickers
made up for the car windshields that said “with
every new or used vehicle purchase receive a FREE
LAS VEGAS HOLIDAY Air and Hotel Included!” We put
up all the marketing materials you provided us
with: the posters, the hang tags for the rearview
windows, and we had the table-toppers on all the
desks and counters. Our showroom looked really
good."
Results
Were you able
to accomplish your objectives after using vacation
incentives?
"The promotion was a huge
success. The first month we ran it, we were top of
our class, and we hit 176% of our sales target. We
had customers travel 4 hours to buy their car here
just to get the Vegas trip! We definitely acquired
a lot of new customers. It was a great closing
tool."
Satisfaction Rating:
10/10
How would you
rate the effectiveness of our travel certificates
on a scale of 1-10 and why?
"10/10. I
was very happy with your service and the promotion.
We were originally going to just run it for one
month, but our results were so great that we
decided to extend it for another month and a half.
We definitely plan to run this 3-4 times a year,
featuring different vacation incentives."
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request a free sample package
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