Business executives in the Automotive industry have no better time than right now to reward, motivate and improve performance and realize better return on investment from their promotions and sales incentive budgets. Roughly 1% of consumers are in the market to buy a new car at any given time.

Smart auto dealers are looking for ways to drive sales, cut incentive costs and hold onto loyal customers. With Odenza’s innovative, flexible, fully supported travel incentives, you have a much higher expectation of success against these objectives.

Driving Loyalty!
Look for lease expiry data on your in-house lists – these people are already brand loyal! Odenza Marketing will work with you to build the incentive travel program and the messages to get them back on the lot. These customers are about to commit to future leasing expenses – what a great moment to reinforce their connection to your dealership with a vacation incentive!

Improve your ROI
Fighting for market share, driving new sales and holding onto loyal customers has led to widespread use of cash-back sales incentive schemes and 0% financing as tools to gain customer responsiveness. These tactics have so little to do with the performance of the vehicle and add nothing to the brand name and as a result customers now consider them a ‘right’.

Odenza offers goal-specific solutions in a complete and turn key package.

• Identify your business objectives with an experienced Odenza Account Executive
• Choose your sales incentive program
  
• Receive the whole auto dealer merchandising package
  
• Use the Odenza Promotions Tool Kit as your promotion planner
  
• Get a conference-call briefing for all your team members
  
• Use the Odenza customized ad slicks for publicity
  
• Add enthusiasm and have fun!
  

Auffenberg Automall successfully uses Odenza’s cruise and sports incentives to energize auto sales
Customer Profile:		Auffenberg Dealer Group is an Illinois based auto dealer that provides a cross section of retail auto brands to the Illinois market. Auffenberg St. Clair Automall consists of a network of dealers that market the Chrysler, Jeep, Kia, Mazda, Mitsubishi, Nissan, Suzuki and Volkswagen brands. Since April of 2002 the Auffenberg St. Clair Automall has regularly employed our incentives to create promotional energy and excitement.
Customer Challenge:		Auffenberg St. Clair Automall, recognized the need for promotions that rewarded customers and drove traffic to the dealership. The highly competitive nature of auto sales drove them to find incentives, which would provide the unique difference his Automall dealers needed to push sales.
Solution Overview:		Auffenberg St. Clair Automall needed promotions that had broad customer appeal. The Ocean Adventure Silver Cruise Collection incentive was selected to reward customers for the purchase of a new vehicle, supercharging the Auffenberg promotion with an affordable family oriented incentive.
Result:		Dealership’s sales went up 15% to 25% whenever they offered a free-cruise deal.

Your Travel Incentive Dollar buys FAR more!
A combination of bulk-buy discounts, travel industry allotments and the sheer perceived luxury of a vacation experience, all ADD up to significant sense of value attached to the reward.

The Odenza Travel Promise!
Where there are restrictions on availability, allotments are full or other travel provider limitations exist we will ALWAYS be clear, flexible and give you the greatest choice of options. Odenza is a dedicated full-service travel agency. We know that your vacation dreams really matter!