Promotional Ideas that Drive Performance and Attract Customers
Eventually, this concept grew into an industry. The first official use of a promotional product occurred when Jasper Meek printed burlap bags in the late 1800’s to keep his news press business running during the slow business period. The burlap bags featured his company logo and advertising messages and offered him some great marketing products.
Since then, the advertising world and the use of promotional products for advertising purposes have grown. But, what are the best promotional ideas and products to use? How does a business go about effectively offering these promotional materials? There are some very important things to keep in mind if your promotional idea to be successful.
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What’s Important to Remember When Offering Marketing Products
The purpose of these promotional giveaways is the same today as it was centuries ago; to advertise a business off to potential customers by using promotional items that appeal to them. It’s important to plan this type of promotion out thoroughly ahead of time, generate a promotional idea that your customers will enjoy and that will also help your business stand out from your competitors.
If you plan all your promotional ideas out thoroughly, then you’ll see the difference that offering them makes in a marketing campaign. Have a goal in mind, make a plan to offer memorable promotional ideas with great promotional gifts, and design an ad that is difficult to miss and features your company logo and a memorable slogan. This will help your campaign to attract some serious attention.
The Benefits of Using Promotional Products that Work
Advertising is marketing, and promotional products are marketing products because of the repeat attention they bring to any business. It’s proven that these marketing products bring positive attention to your company, offer up various lines of communication to discuss the great things about your company, and the designed logo can be used on various products for promotional purposes.
Studies show that if ads are posted in a newspaper, magazine, etc., they’re quickly forgotten about. However, if your company’s logo is printed on a promotional product, it’s guaranteed to get repeat exposure as these are great marketing products. In fact, studies show that over 55% of marketing products are kept for over a year, sometimes products are kept for up to four years.
Additionally, a study conducted by LJ Market Research showed that customers are more likely to remember the name of a company that gave them a marketing product, as opposed to a company that they saw advertised in a print publication. This increases brand awareness as your customers are wearing your company logo, showing it off at work, etc., which will, in turn, attract new clients. This will help your business to grow as it will draw positive attention to your company.
When to Offer These Marketing Products
Adding onto this, if you offer your customers promotional materials for referring you, can you imagine how happy they’ll be? This is another great way to build a positive image of your company in their mind. A little promotional giveaway goes a long way and is a great way to help your customers to feel appreciated as it will offer them something extra for their time and money.
Corporate Gifts are Promotional Gifts
A corporate gift should be treated like any other promotional gift. This is another reason coffee mugs and pens are great promotional items; they’ll definitely be used around the office. These promotions are a great promotional idea for any company, as they’re a fun and simple way to express appreciation for hard work, increases loyalty, and can help to maximize your profits as it’s another great way to stand out from your competitors.
The End of the Promotional Giveaway
Once your promotional giveaway has reached its last entry deadline, you might think that your work’s done. However, it’s not. It’s important to check the effectiveness of the promotion. Did it increase sales? What was the promotional product that worked the best? Does your company have more loyal customers? Did you profit from the promotion; i.e. was the money you put into the investment worth the profit that came out of it? If a promotional product isn’t generating any results, then you need to go back to the drawing board and offer a different promotional item that will generate profit.
Offering promotional materials works, you just have to go about planning the promotional giveaway correctly.
Travel Incentives as Promotional Giveaways
Travel incentives are great because they offer any business a great and unique promotional idea. Sure, you can offer something a bit simpler, but studies have found that people prefer a promotional gift like a travel incentive over other options. In fact, businesses who use this promotional idea in their promotional giveaway saw at least a 30% increase in their sales. This is because the chance to go on a complimentary vacation doesn’t come around very often. After all, who doesn’t love to go on a vacation? Who doesn’t love to get something for free? Your customers, corporate partners, and employees will receive an amazing offer that’s worth more than money.
As with any special promotion, however, there is a lot of planning involved with offering a travel incentive. It will no doubt set you apart from your competitors and your customers, employees, and business partners will love it, but it might be a good idea to outsource with a company like the Odenza Marketing Group. Staying on the safe side and hiring a company to do most of the hard work for you is a great alternative to planning the trip yourself.