Credit Unions & BANKS
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Credit Union and Bank Promotions Made Easy
Promotion Ideas: What You Need to Know
Credit Unions Purchase Incentives
If you run a credit union, then chances are you’re used to promoting the unique benefits you can offer compared to banks, but securing new members can always be tough nonetheless. But what if you were able to promote a value-added bonus for those who choose to sign up?
Over the years, Odenza has worked with a wide array of fantastic credit unions, and we know from experience that our range of travel incentives have helped them secure new members. After all, what better way is there for a new member to join a credit union than with a bonus vacation or cruise?
Now, new members aren’t the only objective for credit unions. Much like banks, credit unions can also provide people and companies with loans – regardless of whether or not they’re a member. This is another area where travel incentives can be utilized to achieve greater conversions.
A previous credit union client of ours did just that. They invested in our Galveston Cruise incentive to be used as a reward for those who signed up for loans with them. The results were phenomenal: over a three month period, they booked over $4 million in loans.
Loyalty Programs
Additionally, credit unions can implement point-based loyalty programs in which members’ credit card purchases contribute to loyalty points they can put towards vacations, events, electronics, and more!
Over the past 15 years, we’ve also worked with financial institutions in the US and Canada in implementing loyalty point systems into their credit cards. Their customers accumulate points with everyday credit card purchases, and these points can be used towards vacations, travel, events, personal electronics, and more. We can help your credit union or financial institution implement similar features in your own line of credit cards. Financial institutions we’ve developed loyalty programs with include:
TD USA: The TD First Class Visa* Infinite Card lets users enjoy the freedom of earning and using TD Points that never expire, so they can travel whenever and however they want. TD Points are not just for flights, they can also be used for trains, hotel rentals and/or car rentals – even airport parking, taxes and booking fees.
ATB Financial: The ATB Gold MasterCard allows the user to collect reward points every time they use it. Points can be redeemed for travel, merchandise, and gift cards.
HSBC: The HSBC +Rewards MasterCard accumulates reward points every time a user makes a purchase. Points can be redeemed toward travel, gift cards, financial rewards, and valuable items (e.g. electronics, fashion, etc.)
You can learn more about our Loyalty Program offerings for Credit Unions and Financial Institutions here.
While the travel and cruise incentives that we offer here at Odenza are powerful sales and loyalty tools, success also comes from ensuring you promote these incentives effectively. We provide marketing collateral and ongoing support to help you, but remember that there’s always a greater likelihood of success by getting involved, formulating consistent branding, and inspiring all of your staff to drive home the value of the incentive at hand.
Odenza’s been in the travel incentive business for 20 years, and we pride ourselves on our exceptional client and customer service.
It’s this drive to always better our products and services that has seen Odenza voted as the number one choice for travel incentives among businesses. If you want to find out how our incentives could help your credit union succeed, be sure to contact us today.
Credit Unions Testimonials
Amoco Credit Union in League City, TX
“Amoco Credit Union was able to book over $4 million in loans in just three months by using Odenza’s Galveston Cruise incentive.”
The Mortgage Centre/Yellow Brick Mortgage Ltd
“We’ve been using Odenza’s cruise products since we’ve opened the doors over a year now, and it’s been very effective in growing our business. It keeps our clients in touch with us!”
Century Federal Credit Union
“Century Federal Credit Union received a 53% increase in mortgage applications and over $2 million in loans booked over a 7-week period in the summer by using Odenza’s vacations incentives.”
Free Marketing Materials
We offer a variety of marketing materials to help generate excitement at your store or place of business.
The material includes Posters, Balloons, Window Decals, Tent Cards, Take away collateral, and more.
Below are some of the materials we offer for our Cruise promotion.
Media Gallery
Check out our gallery of Newspaper ads, TV ads, Radio ads for some inspiration that you can use for your own campaign. When you’re ready to design your own creative you can access our download images section.
Marketing Support
If you’re interested, rest assured Odenza is here to help. We offer ongoing marketing support throughout the entire promotion. Whether you need to ask us questions, hit an unexpected problem, or just need some additional marketing collateral, Odenza has got you covered. Please fill out the form below if you would like more info regarding our incentive programs or require marketing support.