Jewelry is a core Industry for Odenza. For over 20 years we’ve been helping jewelry stores and jewelry store owners succeed in growing revenue and improving profitability through unique travel-focused jewelry promotions.

Now, there are three things that can be of most value to you as a jewelry store owner, which are covered below:

1: Don’t Reduce – Include

The first piece of advice is one that can help you reduce how often you may be faced with the usual request to lower the price of your product to make a sale. With travel incentives, the added value they offer on the customer’s end will lessen their expectations of having you reduce your product’s default cost.

Another tip worth considering is to tie your travel incentive offerings to your higher-value products. You may require that a customer purchases a single piece of jewelry of $1,500+ to qualify, or that they spend a total of at least $1,500 (the combination of jewelry bought does not matter) to qualify. To the customer, that cruise or trip to Vegas is worth hundreds – even thousands – of dollars more. As such, you don’t have to reduce your product prices to make sales.

2: Run Limited Sales and Train Your Staff

You can’t run the same promotion every month. How many “going out for business” sales can you possibly have? Again, the feedback we get from our jewelry clients is that whena promotion is run on a limited basis once or twice a year, you will have a higher impact from your other advertising and marketing spend because you were doing something different – something special.

Everyone is fighting for the attention of the consumer. When you run a cruise, Disney, or other vacation incentive promotion, your marketing and advertising will be interesting, somewhat surprising, and more effective as a result.

Jewelry is still, and will likely be for a long time, a retail business. The success of the retail business will depend on the capability of, and tools you supply to, your sales team.You want to help them sell more. We’re yet to meet a salesperson who objects to higher commissions. These incentives offer your salespeople something a little bit different and not run-of-the-mill. It motivates them, gets them excited and refreshed.As they get more experienced using the incentives, you will see improved results year after year.

3: Even if You’re a Small Business, You’ll Achieve Great Results

The majority of our jewelry store clients and owners are operators of small businesses. They operate one or two, and typically less than six, stores. And just like you, we also rely on repeat business, referrals, and the support of our small community of clientele. Most of our jewelry stores are in the same boat.

The feedback we receive is that these promotions encourage loyalty, drive great customer feedback, and prove themselves to be a valued gift to your repeat customers. Whether you choose to use these incentives in special events for your past customers, or as part of full-on campaigns, you can expect the strongest support from our team as we have supplied over the last 20 years.

There is one added benefit, and that is where we provide exclusivity. We will not do business with multiple jewelers in the same marketing area. Like you, we operate in a small community and, as such, we want to give all clientele the best chance of success and help you grow your business year after year. Having multiple jewelry stores running a vacation incentive in the same market does us no good and also doesn’t give you a competitive advantage. We want you to have that advantage as long as you can.

View more helpful jewelry tips and stories here.