promotions made easy

Flexible Program, Fabulous Results!

Jewelry Purchase Incentives

Jewelry is a core Industry for Odenza. For over 20 years we’ve been helping jewelry stores and jewelry store owners succeed in growing revenue and improving profitability through unique travel-focused jewelry promotions.

Now, there are three things that can be of most value to you as a jewelry store owner, which are covered below:

1: Don’t Reduce – Include

The first piece of advice is one that can help you reduce how often you may be faced with the usual request to lower the price of your product to make a sale. With travel incentives, the added value they offer on the customer’s end will lessen their expectations of having you reduce your product’s default cost.

Another tip worth considering is to tie your travel incentive offerings to your higher-value products. You may require that a customer purchases a single piece of jewelry of $1,500+ to qualify, or that they spend a total of at least $1,500 (the combination of jewelry bought does not matter) to qualify. To the customer, that cruise or trip to Vegas is worth hundreds – even thousands – of dollars more. As such, you don’t have to reduce your product prices to make sales.

2: Run Limited Sales and Train Your Staff

You can’t run the same promotion every month. How many “going out for business” sales can you possibly have? Again, the feedback we get from our jewelry clients is that whena promotion is run on a limited basis once or twice a year, you will have a higher impact from your other advertising and marketing spend because you were doing something different – something special.

Everyone is fighting for the attention of the consumer. When you run a cruise, Disney, or other vacation incentive promotion, your marketing and advertising will be interesting, somewhat surprising, and more effective as a result.

Jewelry is still, and will likely be for a long time, a retail business. The success of the retail business will depend on the capability of, and tools you supply to, your sales team.You want to help them sell more. We’re yet to meet a salesperson who objects to higher commissions. These incentives offer your salespeople something a little bit different and not run-of-the-mill. It motivates them, gets them excited and refreshed.As they get more experienced using the incentives, you will see improved results year after year.

3: Even if You’re a Small Business, You’ll Achieve Great Results

The majority of our jewelry store clients and owners are operators of small businesses. They operate one or two, and typically less than six, stores. And just like you, we also rely on repeat business, referrals, and the support of our small community of clientele. Most of our jewelry stores are in the same boat.

The feedback we receive is that these promotions encourage loyalty, drive great customer feedback, and prove themselves to be a valued gift to your repeat customers. Whether you choose to use these incentives in special events for your past customers, or as part of full-on campaigns, you can expect the strongest support from our team as we have supplied over the last 20 years.

There is one added benefit, and that is where we provide exclusivity. We will not do business with multiple jewelers in the same marketing area. Like you, we operate in a small community and, as such, we want to give all clientele the best chance of success and help you grow your business year after year. Having multiple jewelry stores running a vacation incentive in the same market does us no good and also doesn’t give you a competitive advantage. We want you to have that advantage as long as you can.

No matter how your retail business operates, whether it’s a brick-and-mortar store, online, or a hybrid of both, a promotion with an Odenza travel incentive can help you boost sales. It’s the great sense of value and the unique nature of a travel promotion that really makes it stand out from other offers.
Jean-Pierre’s experience with Odenza Marketing Group was exceptional. He found Odenza’s travel incentives to be an excellent tool to use for negotiating with customers. Jean-Pierre suggests to businesses running this type of promotion to market it aggressively in their advertising so people are aware of the incentive. He found it very effective to focus on added value rather than just price alone in his advertising.

Here is one of our most popular products:


5-Day Ocean Adventure Cruise

  • 5 days, 4 nights Cruise for 2 adults on one of the Carnival Cruise Lines, Royal Caribbean Cruise Lines, Princess Cruise Lines, or Norwegian Cruise Lines
  • Entry level accommodations
  • Departing from Miami, FL to Cozumel Mexico; Port Canaveral, FL to Nassau Bahamas; or Los Angeles, CA to Ensenada, Mexico
  • Includes Vegas-style entertainment, fine dining, all meals, organized activities, and use of all onboard facilities
  • Certificate is valid for 2 years and fully transferable prior to registration
Odenza is a member of Jewelers of America and has been featured as a supplier to help jewelry stores increase sales.

Jewelry Testimonials


Chalmers Jewelers

“It was a great promotion and we had no issues, it’s something we will run at least once or twice a year!”

Read Full Case Study


Borealis Diamonds

“The program is excellent and the price on the certificates was amazing for such an effective package.”

Read Full Case Study

Free Marketing Materials

We offer a variety of marketing materials to help generate excitement at your store or place of business.
The material includes Posters, Balloons, Window Decals, Tent Cards, Take away collateral, and more.

Media Gallery

Check out our gallery of Newspaper ads, TV ads, Radio ads for some inspiration that you can use for your own campaign. When you’re ready to design your own creative you can access our download images section.

Marketing Support

If you’re interested, rest assured Odenza is here to help. We offer ongoing marketing support throughout the entire promotion. Whether you need to ask us questions, hit an unexpected problem, or just need some additional marketing collateral, Odenza has got you covered. Please fill out the form below if you would like more info regarding our incentive programs or require marketing support.

For more information about how Odenza can help you increase sales through an inexpensive and cost effective travel incentive program Please call 1-866-883-2968.