Keys to a GREAT Incentive Promotion!
How to get the most out of your travel incentive promotion
1. Plan ahead
Plan a date for the promotion. Many businesses like to tie in specific holidays or events, such as an anniversary sale. Knowing a month or two in advance what your promotions will be helps you organize the event better and easier, and gives your staff a chance to ask any questions they may have about the promotion.
2. Know what you want to achieve
Have a team meeting and identify goals together. Having common goals increases team effort and enthusiasm. The end result will feel beneficial for everyone.
3. Identify the Point Person
Determining who will deliver each part of the incentive promotion is key to a smooth running promotion. Communicate with the team what your expectations are, of whom and by when.
4. Make a Launch out of it
Sometimes it seems expedient to ‘just start’. The added enthusiasm that comes with an internal broadcast launch of the program, its goals, and the incentive rewards, is wonderful to experience. It also makes for a powerful tool to focus the team.
5. Build simple program rules
Participants and customers will judge the whole organization by the level to which they feel they CAN participate and win. Keep the rules simple so that everyone can readily see ‘What’s in it for me’.
6. Fulfill your Promises
If everyone knows you can be trusted to deliver, whether it’s an employee or customer, you are in a win-win situation. Make sure to publicize the winners on your website, Facebook page, and other social media. Your commitment to excellence, customer loyalty and market competitiveness will be there for all to see.