It’s no secret that airlines, hotels, cruises, etc., offer their customers rewards for choosing their business over their competitors. People use frequent flyer miles and points as a way to save money and receive discounts.It’s an incentive that business owners can take advantage of to help their own business. Remember, you have to spend money to make money and investing in vacation travel certificates is a smart use of your money because it’s an effective marketing strategy. It also provides employees and customers with the right motivation to work hard and chose you over your competitors, which in turn increases loyalty to your company and brand.
While this is an effective marketing strategy, it’s easier said than done. As with any marketing strategy, planning is crucial and when it comes to offering this special prize, there’s a lot of planning involved. If mistakes are made, it can hurt a company instead of helping it. Therefore, outsourcing and calling on a third-party, like the Odenza Marketing Group, is a good idea if you\’re going to offer this kind of special promotion. As a business owner, it’s important to admit when you need help and Odenza is there to offer it in an efficient and affordable way.
Vacation Certificate
As with any special promotion, the certificates you offer have to grab your customer’s attention and really stand out; make them flashy, colorful, fun, etc.,! Find out how much control you have over the design and use this to your advantage. Think about what design you want to put on the certificates; it’s important to include the destination, entry instructions, vacation information, etc., in a fun, informative way.
Another great thing about vacation travel certificates is they’re easy to use; all you have to do is pull out the certificate and hand it to your customers. It’s that easy. You can use these certificates as a unique gift with purchase/reward that you can offer to your customers and employees. Give them a vacation with their loved ones where they can create memories they’ll have for a lifetime. They don’t have to be extravagant or long vacations either; just a 2 or 3 night stay at a hotel with airfare will suffice. After all, who doesn’t love a complimentary vacation?
Finally, yes you want the certificate to be eye-catching, but you also want the special prize to seem genuine. Don’t make the offer seem too good to be true. Communicate sincerity on the certificates and customers will be more likely to, “buy,” into your offer. Effectively delivering on this promise will make your customers and employee’s very happy which will lead to a long and productive relationship. It will generate motivation to stick with you and your business, brand and employee loyalty, and is a great way to promote your company.
“ Offering Vacation Travel Certificates is a Great Marketing Strategy ”
When the vacation travel certificates communicate a sense of sincerity, it creates a great marketing strategy for any business. In fact, businesses who use this special prize in their marketing & promotions see at least a 30% increase in sales. This is because offering complimentary vacations is a unique and fun way to promote any business. After all, who doesn’t love to go on a vacation? Who doesn’t love to get something for free? Your customers will get more for their money, which will make them very happy.You can offer these certificates as a referral gift, gift with purchase, gift for responding to a direct mail offer, etc., For example, generate a reasonable qualifying price and if your customers spend that much money or more, you can hand them the vacation travel certificate as a gift with purchase. You could also reward them if they refer your company to their friends and family. Other customers may get wind of this and do the same, dramatically increasing your clientele.To elaborate on referrals, word of mouth is one of the best ways to generate awareness for any company. Potential customers are more likely to trust their friends and family when hearing about a great, or bad, business than they are an advertisement. Yes, it’s important to advertise, however, when it comes to marketing nothing is more powerful than word of mouth.
Adding on to this, this marketing strategy has never been more powerful than it is today, thanks to social media. People are always posting comments about their day, which can include reviews on various businesses they’ve had experiences with. This can really help to promote, or destroy, any company. Therefore, it’s important to make your customers happy, which can easily be done when offering them a special prize like a vacation travel certificate. This will also help you with advertising your company off. If you offer vacation travel certificates, it gives your customers a reason to talk about your business on their social media pages. Better yet, offer the vacation travel certificate as a special prize to your customer who gets the most likes, retweets, etc., during a special promotion you may be offering. They’ll talk about with their friends and family, which increases awareness and likeability for your company.
As you can see, offering a vacation travel certificate as a special prize is a great marketing strategy for many reasons; it promotes your brand, increases profit, and it generates happy and loyal customers that become motivated to choose your company over the competition.
“ Vacation Travel Certificates Provide Employee’s and Customers with the Motivation/Incentive to Invest ”
An important part of creating a successful business is to offer customers and employees (that’s right, employees!) incentives. When you offer your employees a special prize for a job well done, it motivates them to work harder for your company. Also, it provides your customers with a great reason to choose your business over the competition.
Vacation travel certificates offer customers and employees a unique reward. The usual special prizes (cash, gift cards, etc.,) are quickly spent and easily forgotten, but rewarding customers and employees with a vacation travel certificate will allow them to create memories with their loved ones that they’ll have for years to come. It’s worth more than money because it gives your employees and customers a unique and rare gift. Vacations are expensive and planning them is tough! So, when you offer your employees and customers an already planned out and complimentary vacation, chances are that it’ll make them very happy.
Vacation travel certificates offer customers and employees a unique reward. The usual special prizes (cash, gift cards, etc.,) are quickly spent and easily forgotten, but rewarding customers and employees with a vacation travel certificate will allow them to create memories with their loved ones that they’ll have for years to come. It’s worth more than money because it gives your employees and customers a unique and rare gift. Vacations are expensive and planning them is tough! So, when you offer your employees and customers an already planned out and complimentary vacation, chances are that it’ll make them very happy.
The Customers
When it comes to selling something to your customers, one of the most difficult tasks is finalizing the sale (especially if they’re new to your business/products). Incentives are important because they help to seal the deal as they give customers something more for their money. Additionally, it’s important to reward your loyal customers; it shows them that you appreciate their patronage and it also helps to build trust. Rewarding your customers with a special prize like a vacation travel certificate is a great marketing strategy because nothing says thank you like a complimentary vacation!
The Employees
When it comes to your employees, it’s very important to motivate them to work hard for you and your company. Studies show that 80% of customer satisfaction comes from knowledgeable and attentive employees. However, less than one in four American workers are using their full potential to get their job done.
So, how do you motivate your employees? A great way to do this is to offer them a special prize like a vacation travel certificate when they do a great job; offer it to the employee who closes/finalizes the most sales in a given period of time. Offering this unique prize to your employees will help them feel appreciated and will motivate them to work harder.
This offer is really a win-win from both sides of the spectrum. Employees will feel appreciated which will help to motivate them to work harder at their job; this increases profit and overall customer satisfaction. It also motivates a company’s employees to stay loyal to that brand.
So, how do you motivate your employees? A great way to do this is to offer them a special prize like a vacation travel certificate when they do a great job; offer it to the employee who closes/finalizes the most sales in a given period of time. Offering this unique prize to your employees will help them feel appreciated and will motivate them to work harder.
This offer is really a win-win from both sides of the spectrum. Employees will feel appreciated which will help to motivate them to work harder at their job; this increases profit and overall customer satisfaction. It also motivates a company’s employees to stay loyal to that brand.
“ Vacation Travel Certificates Increase Employee and Customer Loyalty ”
When you offer these vacation travel certificates during a special promotion or as a way to motivate your employees, it’ll undoubtedly generate loyalty to your company as a result.
The Employees
When it comes to selling something to your customers, one of the most difficult tasks is finalizing the sale (especially if they’re new to your business/products). Incentives are important because they help to seal the deal as they give customers something more for their money. Additionally, it’s important to reward your loyal customers; it shows them that you appreciate their patronage and it also helps to build trust. Rewarding your customers with a special prize like a vacation travel certificate is a great marketing strategy because nothing says thank you like a complimentary vacation!
The Customers
When it comes to selling something to your customers, one of the most difficult tasks is finalizing the sale (especially if they’re new to your business/products). Incentives are important because they help to seal the deal as they give customers something more for their money. Additionally, it’s important to reward your loyal customers; it shows them that you appreciate their patronage and it also helps to build trust. Rewarding your customers with a special prize like a vacation travel certificate is a great marketing strategy because nothing says thank you like a complimentary vacation!
“ This Special Promotion is Easier Said than Done ”
Sure! Offering these vacation travel certificates as a special prize is a great marketing strategy that can generate loyalty from employees and motivate customers to invest. However, planning and executing this kind of special promotion is no part-time affair. When mistakes are made, it defeats the purpose of offering a vacation travel certificate as it will create tension and distrust from employees and customers.
A lot of work goes into planning a special promotion like this one. Think of how much work is involved with planning your own vacation. Now, imagine having to do that will all your customers and employees. Among other things, international and value-added taxes, transportation options, currency conversion, possible language barriers, local laws and customs, and different methods of booking space must all be taken into consideration.
Customers won’t be happy if mistakes are made; it’ll enforce that, “too good to be true,” idea. This will generate distrust and they’ll be unlikely to do business with you from that point on. With that being said, it might be a good idea to outsource when planning this special promotion. This eliminates the likelihood of a mistake being made as many travel incentive companies hire experienced travel agents. As a business owner, you’ll enjoy all the benefits that this kind of special promotion can offer.
There are many benefits to outsourcing. For example, a travel incentive company deals with airlines and hotels on a regular basis, so they may have some buying power with these companies to get you the best deal possible. Furthermore, if an in-house employee is tasked with planning this special offer, they may feel overwhelmed with this added responsibility and be more likely to make a mistake. Finally, third-party companies have the know-how and skills to handle a situation where a mistake might be made; if a hotel cancels, they know how to handle the situation in an effective, efficient, and quick way.
However, how do you decided which travel incentive company to hire? According to a study conducted by Concordia University, the Odenza Marketing Group is the leading travel incentives company in the market.
The Odenza Marketing Group
So, what proof does the Odenza Marketing Group have to merit such an honor? To start, we’ve received many prestigious awards for our excellent customer service and marketing strategies. Our sales team is a three-time recipient of Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence. Our marketing team has won three prestigious awards from the gallery of Superb Printing Awards which is an award shoe held by the International Association of Printing House Craftsmen, an independent network of graphic arts and printing professionals. Finally, we hire certified and experienced travel agents who have the know-how to plan any trip and fix any mistakes that may arise.
Additionally, the Odenza Marketing Group offers exclusivity in your area, so your offer is unique and you stand out from the competition in your market. We also offer free marketing support and materials such as posters, banners, balloons, etc., so you’re sure to get something that will undoubtedly grab some attention. Finally, you’ll receive a free consultation so you can make an educated decision before hiring us.
When you decide to offer your customers and employees a vacation travel certificate to motivate them, enforce loyalty to your brand and company, or as a way to promote your business, there are always a few things to keep in mind. There’s a lot to consider when planning these trips; as mentioned previously, the possible methods of transportation, currency conversion, language barriers, etc., are just a few of these things. If mistakes are made in any of these areas, your customers and employees will become frustrated, agitated, upset, etc., which can really hurt you and your company.
The Odenza Marketing Group does everything in their power to make sure this doesn’t happen. We effectively assist in planning a special promotion like this one which allows you to focus on what’s most important; the success of your business. Here at the Odenza Marketing Group, we care about your company and its success. We have the awards and satisfied customers to prove it. Just read any of our customer testimonials or call us for a free consultation to allow us to prove this to you. When your company profits from this special promotion, we do to.