Last December, a Toronto jeweller we work with did something bold. Instead of their usual “20–40% off” holiday sale, they eliminated discounts entirely and replaced them with a simple but powerful offer: spend $1,999 or more and receive a complimentary 7-night resort stay.
The outcome was nothing short of remarkable. They sold 41 engagement rings in one month (their previous record was 19), their average sale rose by 28%, and—most surprisingly—their margin improved significantly. Customers were so moved by the experience that some cried happy tears in the store, excitedly planning where they were going to celebrate.
This is the difference between cutting your prices… and giving customers a reason to fall in love with your store.
After 25 years and 1.72 million travel incentives issued to jewellers across North America, we’ve seen exactly what works. Below are the seven Jewelry store promotion ideas our clients rely on to create excitement, attract qualified buyers, and protect their margins year-round.
1. Replace Traditional Discounts With “Dream Getaway” Bonuses
Deep discounts train customers to wait; you only sell when you’re on sale. But adding value instead of subtracting price completely changes the psychology of the purchase.
A family jeweller in Calgary shifted from “20% off everything” to:
Spend $1,999 → Receive a 5-night all-inclusive Mexico getaway.
The result? A 43% increase in December revenue and happier customers who weren’t bargaining or price-shopping.
The math is simple:
- Car Dealerships: Offer a cruise or a 3-night escape with every car sale, and watch your showroom hum with eager buyers.
- A vacation feels high-value.
- It costs you far less than a discount.
- Customers walk away thrilled, not drained from negotiating.
This one shift has transformed hundreds of Jewelry stores.
2. Turn Seasonal High-Traffic Moments into Emotional, High-Conversion Events
Jewelry purchasing is seasonal by nature: Valentine’s Day, Mother’s Day, holiday engagements, and bridal season all carry emotional meaning. The jewellers who outperform the competition lean into these moments strategically.
One of our clients launches a Valentine’s Getaway Bonus every February, allowing customers who spend $1,499 or more to choose from destinations like Florida, Las Vegas, or Mexico.
For them, 14 days of this promotion outperformed their entire first quarter from previous years.
It’s not the season alone, it’s the experience attached to it.
3. The Honeymoon Bonus (Still the #1 Bridal Promotion Concept)
Nothing elevates an engagement ring sale quite like including a honeymoon. When a nervous, budget-conscious customer hears:
“Your 7-night honeymoon resort stay is included with your ring purchase.”
The entire emotional dynamic shifts.
This idea consistently:
• Increases bridal revenue by 25–40%
• Encourages couples to upgrade their ring
• Inspires referrals from bridal parties and family
• Creates a purchasing moment they remember forever
4. Host Store Events That Actually Bring People In
Events have always been powerful, but pairing them with a travel incentive makes them unforgettable.
One Midwest jeweller hosted a Bridal Preview Weekend where qualifying purchases earned a Las Vegas getaway. In 48 hours, they sold 28 bridal sets and collected 180 new leads.
With Odenza’s ready-to-use posters, emails, and social graphics, events like these become easy to run and highly profitable.
5. The Be-Back Card: Recover Lost Sales That Would Never Return
In Jewelry retail, many customers say “We’ll think about it,” then never come back. A simple Be-Back Card changes that outcome. When customers leave with a card that promises a vacation if they return within a set time, their motivation shifts dramatically.
One store documented that 33% of customers who took a Be-Back Card returned and purchased.
A tiny card can recover thousands in lost revenue every single month.
6. Tap Into Referrals by Turning Customers into Ambassadors
People naturally show off new Jewelry. When you attach a travel reward to referrals, the conversations multiply.
A popular structure is:
• Refer a friend who spends $1,000+ → Both receive a vacation
• Refer an engagement ring buyer → You receive a cruise
One jeweller gained 150 new customersin six months with this strategy, almost entirely from referrals and without increasing their advertising spend.
7. Run Social Media Campaigns That Drive Real Foot Traffic
Simple, fun promotions like:
“Tag your partner for a chance to win a Las Vegas getaway — double entries if you visit the store this week.” work incredibly well.
One jeweller saw 87 new in-store visitors in two weeks from a single campaign — and 19 made a purchase on the spot.
Social contests fill your showroom with warm leads who already feel excited before they walk through the door.
Why Travel Incentives Outperform Discounts Every Time
While a discount reduces the perceived value of Jewelry, a vacation adds value and emotion. Customers remember experiences long after “15% off” is forgotten. The incentive increases average sale sizes, encourages upgrades, and generates organic word-of-mouth.
And because Odenza handles all travel logistics, your staff never takes on extra work. Our certificates are rated highly by customers, and because we work with only one jeweller per market, your competitors can’t replicate your promotion.
Ready to Transform Your Next Promotion?
We’d love to show you how these strategies look in action. Let us send you:
• A free sample package including an example certificate and marketing materials
• A full promotional kit used by our top-performing jewellers
• Posters, signage, Be-Back Cards, and digital creative ready to use
No pressure, no obligation; just real proof of what’s possible.
👉 Request your free sample package here: Contact page
You’ve seen how other jewellers are winning.
Now it’s your turn.