Over the past few weeks, I have been writing about some of the less-discussed social media challenges that exist for companies and marketers today. In part 1, the focus was...
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In part 1, I discussed how digital exhaustion, ad blindness, and changes to how people are engaging with social media are often overlooked as the significant barriers they are to...
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Every day, we are exposed to anywhere between 4,000 to 10,000 ads. From the moment you wake up to the moment you go to sleep, you’re constantly bombarded with ads,...
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Over the past couple of months, we’ve noticed that search queries related to “flooring sales” have led to more and more users ending up on our website. Along with sales...
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When it comes to giving away a gift to your customers, your mind may immediately turn to the likes of gift vouchers, a money prize, a car, and so on....
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Are your reviews not where they should be? You probably know what you need to do but just can’t get it quite right. Let’s face it, it’s human nature to...
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Travel is such an effective contest prize. Whether it's a cruise, a theme park visit, a trip to Vegas or a relaxing 7-day resort stay, everyone loves to have a...
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A promotion is a good way to generate some fresh buzz for your jewelry store; but as is the case with any sales or marketing-driven endeavor, the execution is paramount....
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Want to close more sales but aren’t sure of what approach to take? Odenza’s sports and event tickets program, VIP Ticket Pro, could be the answer for you.
LinkedIn serves a very different purpose to the other big social media players, but just how do you go about marketing and selling on the platform?