Hyundai Auto Dealership Increased Sales with a Great Travel Incentive Promotion
What’s An Incentive?
An incentive is something that motivates a person to take action. In business, an incentive is a special prize that’s beneficial for both the business owner and his/her customers. There are many reasons why this is true; it provides a company with a great marketing strategy, it shows your customers that you appreciate their business, it helps your business and customer base to grow, etc.
Offering an incentive is a great marketing strategy because, when featured on an advertisement, it can grab some serious attention. This special prize increases curiosity, which further increases traffic into your store. Better yet, if customers have a great experience with the incentive, they’ll be inclined to tell their friends and family.
Incentives help to make customers feel appreciated and valued. These feelings are important because they build customer satisfaction and loyalty. If you get to know your customers, you can offer them something that you know they’ll like, further increasing their happiness and gratification.
Finally, incentives not only help your customers, but they also help your business; they’re that extra push needed to finalize a sale. If your customers are on the fence about buying your product, offer them a complimentary gift and give them something extra for their money. If they like the service you’ve provided and the gift they’ve received, the likelihood that they’ll choose you over the competition increases.
Incentives are a win-win. Your customers are happy that they’ve received something extra for their time and money and you’re securing the sale and their loyalty. Offering a special prize will help your business grow and flourish over time.
Travel Incentive
So, what’s the best incentive to offer your customers? Incentives include special prizes like a gift-with-purchase, “buy two get one free” specials, store credit, etc., but the best incentive to offer customers is a travel incentive. After all, who wouldn’t enjoy a complimentary vacation? Going on a vacation is something that people don’t get to do very often day and complimentary ones are especially unique. Your customers can create memories with loved ones they’ll have for years to come. On the flip side, if you offer them something like a gift card or cash these prizes will quickly be spent and forgotten about.
If that’s not enough, according to a survey conducted by USA Today, 93% of customers prefer travel incentives to any other incentive out there. Additionally, studies show that businesses who use these incentives as a marketing strategy see a 30% increase in their sales. Just ask Paul Erickson, the general manager of Eide Hyundai Suzuki in Grand Forks, North Dakota. This dealership generated a special promotion with the help of the Odenza Marketing Group and saw a dramatic increase in their sales when implementing this marketing strategy.
The Goal of this Special Promotion
One of the reasons Erickson offered his customers a travel incentive is because he wanted a marketing strategy that would help the business stand out from the competition. In an interview, Erickson said, “All the car dealers in town pretty much run the same promotions, but I had never seen a vacation as a reward for purchasing.” There was even a similar special prize offered by one of their competitors, but this was just a raffle. Eide Hyundai Suzuki’s three-week special promotion was a different marketing strategy because they gave this special prize to every customer that bought a car from them.
This special prize was a complimentary trip to Las Vegas and really grabbed some attention when featured in their advertisements. Word-of-mouth, combined with their eye-catching advertising, generated excitement among customers and brought many new ones in. Erickson was so excited about the results of this marketing strategy that they extended the offer for another three weeks (a total of six weeks)! None of this would’ve been possible without the Odenza Marketing Group.
The Odenza Marketing Group
Travel incentives are the best incentive any business can offer their customers. However, implementing one is easier said than done, and that’s where the Odenza Marketing Group comes in! They helped Eide Hyundai Suzuki with their marketing strategy, so, why wouldn’t they be able to help any other business?
According to a study conducted by Concordia University, the Odenza Marketing Group is the number one travel incentives agency out there. They offer free marketing support and materials, employ certified and experienced travel agents, and, best of all, they offer exclusivity in your market to help your special prize REALLY stand out from the competition. See what these GM’s had to say about Odenza.
Additionally, not only are their marketing materials and support free, their Marketing Department has won three prestigious awards from the Gallery of Superb Printing Awards. The Odenza Marketing Group is also a three-time recipient of Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence. Finally, they’re recognized for their superior customer service in dealing with their clients and their client’s customers – and with a free consultation, what have you got to lose?
Paul Erickson had nothing but positive things to say about the Odenza Marketing Group and this special prize. So, if you want a great marketing strategy that helps you stand out from your competitors and increases appreciation and loyalty in your customers, hire the Odenza Marketing Group to help you plan a travel incentive. You’ve got nothing to lose and a lot to gain.
