Owning a business is no longer a simple undertaking…or was it ever? With social media, overpopulation, and more businesses popping up all over the world, it’s now more difficult than ever to own a business. For example, it used to be that if a customer received poor service only their friends and family who would hear about it. Now, however, with review websites and social media, a customer’s bad experience can really hurt your business.Additionally, not only do you have to offer excellent customer service, but you also have to find a unique way to stand out from the competition. A great marketing strategy to aid you in meeting both of these goals is to make a loyalty program for your regular customers.
Know who your repeat customers are
Your repeat customers are the ones who continually come to your store and are loyal to your brand and product. They’re very important, especially for small businesses and it’s important to know who they are. You need to have a strong database and to keep track of these customers in order to make sure you thank them by implementing your loyalty program.
Rewarding your Repeat Customers
These are the people who help keep you in business, so it’s important to reward them for it. Having a loyalty program (also called a customer satisfaction program and for a good reason) can be a huge benefit to your business, especially since studies show that repeat customers spend, on average, 67% more than new customers.
There are also a few benefits in it for you and your business when implementing a loyalty program. As mentioned previously, it’ll help you to stand out from the competition and result in some happy, regular customers. Also, it will let your customers know that they’re special to you, which should already be true if you’ve developed a relationship with them (another important aspect of owning your own business). It’s a fabulous opportunity to reward those who’ve helped you so much in the past and, for a savvy, entrepreneur, it’s also a great way to nab some new customers. Overall, this will increase your sales and help your business to thrive.
But what kind of loyalty program should you offer? A great, and surprisingly inexpensive option, is a travel incentive.
Travel Incentives
Options other than a travel incentive for your loyalty program include money, gift cards, etc., but chances are they’ll forget about this a lot more quickly than they would a vacation. A vacation provides them with an opportunity to create memories with their loved ones. They’ll look back at that time fondly and remember that it was your company that got them there in the first place.
Other benefits for offering a travel incentive include giving your loyal customers that extra push they need to spend a little extra money. You’ll also stand out from the competition and receive an increase in traffic to your website and business. Finally, studies show that customers prefer travel incentives over other prize options. This makes sense because travel opportunities don’t come around that often.
Implementing a new loyalty program may seem daunting at first. Fortunately, outsourcing is available. So, why not go with the number one travel incentives company in the market?
Why Odenza?
According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market. Additionally, their marketing team has won three Gallery of Superb Printing Awards from the International Association of Printing House Craftsmen. Odenza has also won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and was recognized for their great vacation packages.
What’s also great is our award-winning marketing team provides you with free marketing materials so the process of offering the gift to your customers will be easy and pain-free. Other services include promotional support, print and web designs, copywriting services, writing of the content, and SEO services. Your best customers will appreciate the unique loyalty programs that your business will offer them.
So, why not trust Odenza to help you with this critical part of your business? You’ll receive the best service money can buy and your customers will thank you for it. Odenza only succeeds if you succeed.
