Flooring Company Increases Sales with Odenza Vegas Promotion
You could have the greatest business strategy out there, but if you don’t have an effective execution plan, it won’t do you much good. Take Butler Floor & Carpet Co. in Butler, Pennsylvania for example. Their sales manager, Julie Czifra, mentioned that when they offered their customers a travel incentive for investing in their product, it didn’t go over as well as they’d hoped. However, the second attempt worked like a charm. This is because they advertised their special promotion off correctly when they decided to work with Odenza, the leading travel incentives company in the market.
Benefits of Travel Incentives
Offering clients an incentive to invest is one of the best things you can do for them and your company. This is because an incentive is that little extra push that can really help close a sale as it rewards the customer for choosing you over the competition.
Adding on to that, the best incentive you can offer your customers is a travel incentive. It’s better than alternative prizes, like cash, because cash is quickly spent and forgotten. When on a complimentary vacation, however, customers will create memories with their loved ones that they’ll remember for years to come. This includes how they got there in the first place.
As a result, this will not only make your customers happy, but it’ll generate brand loyalty. If they’re happy with your product and their prize, they’ll undoubtedly come back for more. The incentive motivates them to buy and your amazing product keeps them coming back. However, if planned incorrectly a travel incentive can hurt your company and not help it.
Planning and Marketing Correctly
When talking about their special promotion, Butler Floor & Carpet’s sales manager, Julie Czifra, said they offered a travel incentive because they wanted to “increase traffic to our store and bring in some new customers. We thought a Las Vegas giveaway sounded different and attention-grabbing, so we tried it.”
However, it didn’t work at first. Czifra said that the company had a little trouble gaining attention to their special promotion because they didn’t advertise it off as much as they should have. This, in addition to many other reasons, is why offering a travel incentive may not go over as well as a company would hope. Just think of how much planning goes into your own vacations. Can you imagine how much work goes into planning one for all your customers?
If you want to generate a great business strategy, it might be a good idea to hire a company like Odenza to help you.
The Odenza Marketing Group is the leading travel incentives company out there and with success stories like Butler Floor & Carpet Co., it’s easy to see why.
How to Execute An Effective Business Strategy with a Company like Odenza
When talking about their special promotion, Czifra said that they offered their complimentary vacation to their customers that spent $1,000.00 or more on any of their products. They did this because they wanted to offer all their customers the opportunity to take advantage of their special promotion.
The billboard Butler Floor used to advertise the Vegas promotion.
With the help of Odenza, their promotion really paid off! Odenza’s marketing team offer their clients free marketing materials such as posters, balloons, stickers, certificate folders, etc., They also offer their clients promotional support, print and web designs, and copyright services.
The proof of their efficiency isn’t just with their clients like Butler Floor & Carpet Co., but also with various awards that they’ve received. This includes the three awards that their marketing department has received at the Gallery of Superb Printing Awards (an event that’s hosted by the International Association of Printing House Craftsmen, which is an independent network of graphic artists and printing professionals).
The Results
Czifra had nothing but positive things to say about Odenza’s services. She gave them a 10/10 satisfactory rating, stating that, “You provided good marketing materials for our showroom, we thought the certificate was easy to use for our customers, and our rep was extremely helpful, courteous, and provided the best service always. I would definitely recommend you guys to anyone who is looking to run a successful promotional.”
The special promotion excited the staff as well. This lead to happy and satisfied customers, an increase in business and sales, and a competitive edge over the competition as no one else in their market was offering it.
This is another promise from Odenza: exclusivity in your market. They don’t work with any of your competitors so this offer really is unique to your company. Odenza’s marketing team knows how to market a special promotion because of their experienced travel agents and award-winning sales team; they’ve received Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence three times. Finally, Odenza offers their potential clients a free consultation so they can answer any and all of your questions before you decide to hire them. After all, why wouldn’t you take advantage of their services? It worked for Butler Floor & Carpet Co., and they can work for you!
