The Power Behind Word of Mouth
Think about the best way to find a new business; who would you trust more, your friends and family or an advertisement that tells you they’re the best?
A great advertising campaign and an effective marketing strategy are all very important, but word of mouth is the most powerful way to spread the good word (or worse, bad word) about your business. There’s an old saying that a happy customer will tell one person about a business, but an angry customer will tell ten, and with social media, these numbers have increased. When you strip the business aspect away, you’re left with people buying from people. Those people who buy from you refer other people. You don’t want your company to be the one they’re not talking about, or dismissing. It’s important to have referrals because they acquire consumers that other channels can’t.
Referral Programs are One Way to Get People Talking
To get people talking about your business in a positive way, you need to first earn their satisfaction by providing them with good customer service and making them happy. Once they’re happy, ask them for a referral. Consumers who are happy with your business are glad to recommend you to their friends, but sometimes they forget. Asking them will remind them to do so. When they do refer you, however, it’s important to have an effective referral program.
Not only does a referral program motivate customers to refer your company to their friends and family, it also rewards them for doing so, so you want something that will stand out. Whether you have a big idea or a little idea, you need to offer something to your consumers. One great option is a travel incentive.
Travel Incentives as a Reward
A travel incentive is a great option for a referral program. Other options include phone calls, emails, gift certificates, discounts, etc., but a recent survey conducted by USA Today found that 93% of consumers prefer travel incentives over other incentives.
A vacation is more memorable than any of the other referral programs just listed. If you offer a client money, chances are they’ll forget about it. People use money for everyday things, but a vacation they’ll remember for a long time to come because of how rare the opportunity is. They’ll create many memories with loved ones, look back on these memories, and be reminded of how they got there in the first place.
However, because travel incentives are a great idea, planning the program can be a bit overwhelming. A great option is outsourcing and a great company to do it with is Odenza.
Odenza is the leading vacation incentives company in the market because, among other things, we have the marketing expertise, rewards, and services you need for a great referral program. In fact, when you take advantage of our services, you’ll pay as little as 1/10th the cost of travel, which will save you time and money.
We also understand that each business is unique, which is especially true when it comes to clientele. This is exemplified by our travel agents who help you plan a unique referral program that’s tailored to your business. This is sure to make your consumers very happy. We also give you travel certificates and materials for your showroom. Your clients will refer your business because, they’ll not only be happy with your services and your company, but also the reward they received for bringing you more business.
