Promoting your Business
Knowing how to promote your business effectively is just as important as having a great promotional idea. In order to have a successful campaign, it’s important to create awareness about what’s offered, so that customers are aware and can come in to take advantage of the opportunity. Successful promotional ideas will motivate people to visit your store or business, encourage them to take part in the event, generate excitement, and bring in new customers. This will increase your sales, not just during the promotion, but for your overall business as well.
Important things to remember for promotion success:
Advertising
First impressions are everything, so it’s important to create an ad that grabs attention, ideally something that’s fun and engaging. Promotions should also include graphics, written content, and an overall theme that generate a positive message. Great promotional ideas include teasers, announcements, and kickoff materials to create a “wow” response. If the trip is for your employees, advertise the trip throughout the office by posting eye-catching banners, posters, etc.,
The ad also needs to come off as sincere. Some people may think the trip is too good to be true. Convince them through your ads that it’s not by being specific about the offer and encouraging them to come see you or call for details.
Also, the length of the program dictates how often you should advertise. A general rule of thumb is, for programs that are three months, you should send a mailer once every two weeks. For year-long programs, you should send a mailer each month.
Organization
Create an outline that lays out the promotion’s goals, qualification requirements, and rewards. It’s also important to double-check that your customer’s contact information is up to date.
Timing is also important. Two examples of great times to offer a promotion is during a special event for your store or during the holiday season. A special event will not only bring new customers in but will show off what you usually have to offer. The holiday season is a great time as well because it’s a busy time of year and consumers are expecting you to have a sale.
What Odenza Can Offer You
Does all of this sound overwhelming? Promotions are a great marketing strategy, but it does require thoughtful planning and execution in order to guarantee success.
Odenza’s Promotion Coordinators and our free marketing tools will lend a big hand to your business. We’ll be there every step of the way, answering any questions you have about marketing efforts and our proven travel certificates.
Among other products, we offer certificate folders and posters. Our folders present the travel information to your customers in an organized and stylish way. Just think, if they show these folders off to their friends, this will also generate interest, and word of mouth is one of the best advertising tactics. Also, our large posters are 24” X 36,” so they’re sure to grab attention. Use them around the office to motivate your employees to win that big prize.
We also offer centerpieces, balloons, tags, cards, stickers and some specialty items. These specialty items include contest forms and window decals that are removable and reusable so you can bring them anywhere to promote your travel incentive.
Whatever your promotion idea, we are happy to help. Jump start your business today with an original promotional idea!
If you’re ready to get started or want to learn more, fill out the form at the bottom of this page.
