The following includes highlights from a case study based on Revy Auto Group’s experience with Odenza Marketing Group. You can view the official case study here.
Case Study: Q&A with Eric Meilleur, Marketing Advisor – Revy Auto Group
On the Overall Results of Their Incentive Efforts
They’ve been very successful, especially in terms of getting people to participate in different draws and helping us close those tougher car sales. I’d say that, every week, we get at least a dozen people who come in to fill out the ballots to go in the running for trips. There’s so much consistent interest, and we’ve been so happy with the overall performance.
KEY CHALLENGES
Why Did you Decide to Try Out Odenza’s Travel Incentives?
So, the main reason for trying Odenza out was because we wanted to be able to offer our customers something extra. We noticed a good number of local competitors who had their own types of offers and giveaways on the go, and we wanted to ensure we would be offering something that would stand out from them – travel incentives fit that bill.
IMPLEMENTATION
How Did You Implement Our Products into Your Program?
Our main approach has been to use the incentives as closing tools and prizes. We run draws and ballots, which get a lot of traction in terms of people coming into the dealership to enter. As closing tools, we utilize them on a case-by-case basis, especially if the purchase is a larger one where a travel offer can close the sale.
How Did You Advertise the Incentives?
For us, we don’t have to advertise too heavily, but we put ads out in the local newspaper as we’ve found that’s very effective for our area. We also do in-store marketing and encourage a lot of word-of-mouth, which really works when you’re located in a smaller city like we are.
EXPERIENCE
What has Your Experience been like Working with Odenza?
It’s been a wonderful experience so far, and I have no doubt it’s going to continue that way. Your products are great; they’ve allowed us to run exciting draws and close tougher sales. That’s what you want at the end of the day.
Would You Recommend Us to Other Businesses?
Yes, absolutely.
SATISFACTION RATING: 10/10
From my experience, customers have loved the giveaways and trips; and Odenza has been very receptive and helpful whenever we’ve had questions or concerns. Working with Odenza has been a fantastic experience.
