Jewelry Store and Photography business marketing ideas

A Marketing Strategy that Helps You Stand Out

According to Forbes magazine, there are currently 28 million small businesses in the U.S. alone. This doesn’t include chains or foreign markets that U.S. customers can gain access to via the Internet. So, it’s safe to say that it’s vital to develop fresh, new marketing strategies for your business if you want to stay ahead of the competition. But, what can you do?

One of the best marketing strategies is to host a special event at your store. Special events offer any business benefits including grabbing potential customer’s attention, offering something exciting to feature on an ad, generating excitement for both customers and employees, etc.

To make your special event exciting, you want to show your customers that you value their business and loyalty. So, when you host these special events, you want to feature and offer fun and unique special contests and special prizes.

A great example of a store that offered these fun and exciting special contests and special prizes is Expressions Photo and Jewelry. Just before the Christmas season, Jeremy Klassen, the owner of this fine retail jewelry store that also offers wedding and engagement photography services, wanted to host a jewelry store promotion. Therefore, he (and the Expressions team) organized one of these special events as a marketing strategy to bring local customers in. Klassen said, “We live in a small town, so the mentality is that you need to drive 200-300 km out of town in order to get a good deal or reliable product information.” So, what did he do?

The Jewelry Store Promotion

Expressions Jewelry advertised this special promotion all over Facebook, the radio, in the mail, billboards, and flyers. The special event offered the store something exciting to feature on their ads. It also was used as an effective marketing strategy to clear inventory out from their old store and to promote the Grand Opening of their new store.

The first special event lasted 3 days and was advertised as “giving away a trip a day.” If customers spent $100 or more, they were automatically entered into a drawing to win a travel incentive. If, however, they spent $1500 or more during this jewelry store promotion, they received a travel incentive as a gift.

The second special event was their Ladies’ Night, where they offered their female customers complimentary appetizers and punch. Women were also automatically entered into a draw to win a travel incentive if they filled out a wish list. This wish list consisted of the items they loved in the store, which was then sent out to their significant others just in time for Christmas.

One of the biggest highlights of this special event was, of course, the travel incentive. However, as you can imagine, planning this kind of marketing strategy can take up a lot of time. This special prize wasn’t planned by Expressions Jewelry, or Klassen, alone. The Odenza Marketing Group helped Expressions Jewelry to implement the travel incentive in their jewelry store promotion.


The Odenza Marketing Group

As you can imagine, planning and implementing this kind of special promotion is very time-consuming, but it’s important that it be planned correctly as there’s little room for error. So, one option is to outsource and hire a company to do some of the planning for you. Since Klassen wanted to offer a travel incentive, he turned to the Odenza Marketing Group.

A travel incentive is a special prize to offer customers because it’s very unique. It’s not every day that someone is sent on a complimentary vacation, and this is especially true if they’re sent on this trip as a reward for buying something they were already planning on buying. Travel incentives are special prizes that really help any business stand out from the competition. This is especially true if you hire the Odenza Marketing Group, as they offer exclusivity to their clients within their market.

Also, if you think that travel incentives might be out of your price range, think again. Expressions Jewelry isn’t a large chain, yet they were able to afford this offer because they hired the Odenza Marketing Group. Additionally, the sales benefits are also evident after the special event ends. After working with the Odenza Marketing Group, Klassen said, “We definitely saw an increase in traffic and it brought us business. Our average sale increased from $1000.00 to $1500.00. Like I said, it’s hard to get locals to buy local here, so it definitely was a success.”

After working with the Odenza Marketing Group, businesses saw an average increase of 21.8% in their sales. This is well over the industry standard (set at 15%) and this success isn’t just because travel incentives practically sell themselves (in addition to your products). This success is also attributed to the fact that the Odenza Marketing Group is a great company to work with.

According to a study conducted by Concordia University, the Odenza Marketing Group is the number one travel incentives company in the market. Their sales team has won Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence three times and their marketing team has won three awards from the Gallery of Superb Printing Awards. They offer you free marketing materials and employ experienced travel agents. You can rest assure that your customers will thoroughly enjoy themselves on their vacation. They’ll thank you for it and you’ll thank the Odenza Marketing Group.

How the Odenza Marketing Group can help Your Business

The Odenza Marketing Group is eager to help you add this unique offer to your marketing strategy just like they did with Expressions Jewelry and their jewelry store promotion. So, make your special event extra special. Marketing is about making your customers happy by finding out what they want. So, why not offer them a complimentary vacation? You have nothing to lose and a lot to gain. Get started by filling out the form at the bottom of this page.

About Odenza

Odenza has delivered 3420 promotions in the last 3 years with 1140 clients in 43 industries throughout North America. Odenza is a three-time recipient of Carnival Cruise Lines' "Pinnacle Club" award for sales excellence and a member of Funjet Vacations "500 Club" of travel agencies. Odenza was recognized for providing superior customer service, demonstrating expertise in Funjet vacation destinations and ensuring that customers receive the best vacation value available.