The Importance of Advertising
Advertising is the beating heart of any successful business, but an effective marketing strategy is important. Just advertising isn’t enough. An ad needs to feature something that’s eye-catching and sets up you apart from the competition. Additionally, your advertisement should repeatedly pop up on whatever medium you’re using; whether it’s on TV , the radio, newspapers , or a poster, advertisements need to be seen and heard regularly.
One great marketing strategy that will help you do all of this is to reward your customers with a travel incentive. This will create awareness for your brand as it will not only motivate people to walk into your store, but it will motivate them to invest in your product. Also, special promotions, like offering a travel incentive, are ongoing, so your ad is sure to be noticed. Finally, and most importantly, it will make your new, and loyal customers, very happy because who doesn’t love a complimentary vacation?
Offering a travel incentive is an effective marketing strategy! Just ask Jennifer Lynch, the Marketing Director at Century Federal Credit Union in Cleveland, Ohio. The advertising assistance her branch received from Odenza’s marketing team for their credit union promotion really helped bring in business.
Advertising with Odenza’s Marketing Team
Jennifer Lynch is the Marketing Director of the Cleveland, Ohio Century Federal Credit Union (CFCU) branch. With such an important job, it can be difficult to find an effective marketing strategy. Lynch wanted to run a summer promotion that would increase the mortgage and line of credit applications across all their 7 branches. Talk about a lot of work.
However, Lynch did some digging and came across Odenza’s Marketing Group. The outsourcing really helped to relieve some of the stress as Odenza’s marketing team worked hard to come up with an effective credit union promotion.
When it was all said and done, the credit union promotion featured two trips; one to Las Vegas and one to Orlando, Florida. Both were advertised on television, social media, and statement insert ads. The credit union promotion was also advertised on CFCU’s website homepage and their online banking pages. The Vegas trip ads said, “What Happens at Century Federal Gets You a Trip to Vegas! Apply for a Qualifying Mortgage Product to Receive Your 3 Day/2 Night Vacation Package,” and the Orlando ads said, “How Would You Like a Vacation to the Happiest Place on Earth?”
Odenza consistently advertised the credit union promotion off, created eye-catching ads, and set CFCU apart from their competitors. All of this lead to a successful credit union promotion and generated serious profit for CFCU.
The Results and Certificates
In just the 7 weeks, CFCU saw a 53% increase in mortgage applications as well as over $2 million in loans booked. Lynch stated that the advertisements that Odenza’s marketing team created were perfect because they generated a lot of curiosity among their customers about this credit union promotion.
Lynch also stated that this credit union promotion was a unique marketing strategy and different from anything they’d offered in the past. The staff really enjoyed promoting it and talking about it. It was also easy to promote because the travel certificates, provided by Odenza’s marketing team, had all the information about the credit union promotion featured on it. All the employees had to do was bring it up and hand the certificates over to the customers. This is a very effective marketing strategy because people make mistakes. If all the information your customers need is on those certificates, there’s less room for error. All CFCU’s employees had to do was tell the customers about the promotion and hand them the certificate that Odenza’s marketing team designed. The certificates for the credit union promotion even informed customers about how they’d get their vacation packages. The company’s main office sent them out to make sure that everything was done in a timely manner.
Overall, CFCU gave Odenza’s marketing team a 9/10 satisfactory rating, as they were very impressed with all their hard work and dedication.
What Odenza Can Do For Your Business
Want the same success CFCU had? Offering a travel incentive is a lot easier than you’d think it would be and it’s a great marketing strategy. Yes, it’s very time-consuming, but if you outsource with Odenza, this will eliminate some of the stress. It’s something your company will benefit from financially and that your customers will enjoy.
Odenza is the number one travel incentives company in the market (according to a study conducted by Concordia University) and this is evidenced through their development of the credit union promotion. Odenza’s marketing team has also been awarded three times by the International Association of Printing House Craftsmen, which is an independent network of graphic artists and printing professionals.
If you hire Odenza to work for your business, you’ll see how great our company is and how a travel incentive is an effective marketing strategy. Don’t pass up a great opportunity to see your business flourish.
Contact Odenza by calling 1-866-883-2968 for a free sample package and consultation. Alternatively, you can fill out the form located at the bottom of this page.
