Travel Incentives Boost Digital Marketing
With digital marketing becoming wider spread and more powerful all the time, chances are your business may have be suffering from the same problem that many others are: having your marketing stand out against the competition. As with any aspect of marketing or advertising, remember that there are no magic tricks when it comes to succeeding. Digital marketing, whether it’s on Facebook or via an email, requires patience, trial and error, refinement, and constant effort.
In more ways than one, digital is the slow-burn approach to marketing. You will often have to spend hours at a time every day just crafting the content that will go out in your emails, social media, on your blog, and much more. However, the good news is there are ways for you to achieve temporary marketing boosts. These boosts have an immediacy to them that help complement the more slow-burn aspects of marketing and, for lack of a better phrase, pick up the slack in the meantime.
So without further ado, let’s jump right into it.
Travel Incentives and Digital Marketing: Perfect Companions
No doubt if you’re on our site, chances are you have an interest in travel incentives or, at the very least, want to learn a bit more about them. In the digital space, travel incentives can be utilized in a wide range of ways, from being a contest prize to simply being the incentive you’re offering in-store for anyone who purchases a certain product or spends X amount of money.
I’ll be showing you a couple of examples in the next section, but it’s always worth accounting for why something like a travel incentive or travel offer can work so well in the digital space. On a fundamental level, it’s really like any other special, limited time offer. Think of Amazon’s Prime Day deals or the Cyber Monday sales that happen the Monday after Black Friday.
The platform doesn’t matter – people want deals, they want great things for less money, and they want things that can better their lives. While you could argue the retail stampedes of Black Friday aren’t exactly bettering our lives, it’s also part of the reason why digital sales and digital shopping has become appealing by comparison. No lines, less likelihood of a sudden inventory shortage. So when you capitalize on the power of digital over traditional brick-and-mortar, it can have tremendous results.
Part of this is due to Millennials. Remember that Millennials are the largest generation in the US, so a company’s success can now lean quite heavily on them. Even industries that were concerned about Millennials not being in a position to buy their products, such as the auto industry, trends and supporting statistics tell a very different story. So with such a large portion of the population falling within the Millennial bracket, you’re looking at a demographic that grew up with and has gone on to fully embrace platforms where digital almost always reigns supreme.
Integrating Incentives with Digital
There are plenty of ways in which you can integrate incentives with your digital marketing efforts (or just your digital presence in general). One such example is how Fasada Home Remodeling, Co. promoted their free trip offers on their website via a “special offers” page.
As owner Ivica Jukica said: “We had a ‘special offers’ page, with details of the offer and images of the possible destinations that the customer could go to with this promotional program.” It helped craft a picture for prospective customers on what they could expect from the experience. And while Fasada’s mean of converting these customers was still ultimately at their brick-and-mortar location, their drive to fully embrace the power of the digital space boosted the campaign even further.
Another example is Visdom Mortgage Solutions, who we helped create and build their Facebook page. In the initial stages of building their social presence online, we focused on a combined effort of organic and sponsored content.
On the sponsored front, Visdom utilized one of our Las Vegas travel incentives and we incorporated it into a focused and purpose-driven campaign of using that incentive to significantly build their page views, engagement, and overall follower numbers on Facebook.
Our efforts were executed over a period of 76 days and yielded Visdom phenomenal results, taking their page from 0 likes and views to 764 likes and thousands of views and engagement among Facebook users.
Measuring Digital Performance
What’s great about marketing on digital platforms is that almost everything you do is measurable. Whether you’re posting organic content or sponsored content, there are a host of metrics and analytics you can refer to. If you watched the above YouTube video about Visdom, you would’ve seen some real-world examples of the metrics you can have access to on Facebook.
These metrics give you an instant glimpse into how your efforts are working. Is that digital ad really hitting the numbers you wanted? What about sponsored post on LinkedIn or the most recent tweet you threw up on Twitter. The fact that most online metrics are also real time means you can identify your successes and shortcomings in the digital space and make alterations and refinements as needed.
This type of immediate insight and analysis is perfect when it comes to promoting travel incentives through digital channels. A value-added product such as an incentive will command plenty of attention, so being able to track how your promotional efforts for it perform online is invaluable.
If you want to learn more about how travel incentives can help your digital marketing efforts, be sure to get in contact with us online. Want to talk right now? Then give us a call us on 1-866-883-2968.