Whaling City Ford Lincoln Mazda’s Cruise Promotion


Ford Lincoln Mazda in Connecticut

When you’re part of a large company, like Ford, you not only have to compete with the other companies in your market, you also have to compete with other store locations as well. Each manager has their own strategy for staying ahead of the game. For example, the manager at the Whaling city Ford Lincoln Mazda dealership (in New London, Connecticut), Leo Labbe, decided to set himself apart from the competition by offering his customers a travel incentive through Odenza.

This store location held special promotions in the past but had never offered a cruise vacation before. So, when Labbe was approached by Odenza, he decided it would be a good idea to try a special Ford Lincoln Mazda promotion. This entailed offering their customers complimentary travel certificates as a reward for choosing their business and location.

The Ford Lincoln Mazda Promotion

When it was running, the Whaling City Ford Lincoln Mazda promotion offered any customer that made any purchase with them a complimentary cruise vacation. The company created a big television ad for their Ford Lincoln Mazda promotional idea, which helped to generate hype among customers and the company’s employees. Showroom banners were also on display throughout the store to create awareness for the Ford Lincoln Mazda promotion. The banners featured creative phrasing that read, “Don’t miss the boat,” which Labbe believes also brought in customers.

Labbe believes that the excitement among his employees had a lot to do with the success of the Ford Lincoln Mazda promotion as well. The hype was generated when the employees were given big sunglasses to go along with the theme, in addition to participating in sales meetings before opening the store.

The Ford Lincoln Mazda promotion definitely grabbed some attention, which made Labbe, the Ford employees, and most importantly, their customers very happy.

The Benefits of the Ford Lincoln Mazda Promotion

Not only did Ford meet all of their sales goals using this Ford Lincoln Mazda marketing idea, they exceeded them. Labbe and his employees know that a large part of this is because of Odenza. Odenza’s marketing and sales teams helped with the Ford Lincoln Mazda promotion by assisting with advertising and readying the employees, among other things. The extensive advertising and the thorough knowledge the employees gained from learning about the Ford Lincoln Mazda promotional idea helped to make this Ford Lincoln Mazda promotion a big success.

When asked if he felt that the Ford Lincoln Mazda promotion gave the company a competitive edge, Labbe gave a definite yes and described Odenza’s work as being very clean, neat, direct credible and unique.

Odenza Marketing

Odenza helped Whaling City Ford Lincoln Mazda location generate serious profit with their Ford Lincoln Mazda promotion. So, why not let our company help your company? Labbe was so happy with his experience with Odenza, that he gave the company a 10/10 satisfaction score and said the special event really helped the store to generate serious profit.

Odenza was voted the number one travel incentives company according to a study conducted by Concordia University. Our marketing department is a three-time recipient of the prestigious Gallery of Superb Printing Award and our sales department is also a three-time recipient of Carnival Cruise Lines’ Pinnacle Club.

We not only give you free marketing materials for your promotion, we also support you with promoting the special event as well as copyright services so you have complete ownership of the work completed. Our in-house travel agents are trained to help your customers plan the perfect vacation.

About Odenza

Odenza has delivered 3420 promotions in the last 3 years with 1140 clients in 43 industries throughout North America. Odenza is a three-time recipient of Carnival Cruise Lines' "Pinnacle Club" award for sales excellence and a member of Funjet Vacations "500 Club" of travel agencies. Odenza was recognized for providing superior customer service, demonstrating expertise in Funjet vacation destinations and ensuring that customers receive the best vacation value available.