In part 1, I discussed how digital exhaustion, ad blindness, and changes to how people are engaging with social media are often overlooked as the significant barriers they are to...
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Every day, we are exposed to anywhere between 4,000 to 10,000 ads. From the moment you wake up to the moment you go to sleep, you’re constantly bombarded with ads,...
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LinkedIn serves a very different purpose to the other big social media players, but just how do you go about marketing and selling on the platform?
When it comes to running a social media contest, there are a number of important factors to take into consideration, including the prize on offer, the effort and information required of entrants, the best social platforms to use, and more.
Facebook is huge! Nowadays, that’s just common knowledge. But a common challenge the millions of small businesses on the network face is determining just how valuable each new Like is...
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